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The 6-Element Framework GE Used to Create Winning Value Propositions

Jocelyn Johnson - Chief Marketing Officer | Board of Directors

High-Impact ABM Strategies for Marketers in the AI Era

Nate Skinner - Chief Marketing Officer

The AI Strategy that Will Change How You Lead Marketing Teams

Adam Azor - Executive Vice President, Global Marketing

How to Translate Marketing Metrics into Boardroom Language

Michelle Bank - Marketing Leader & Board-Facing Executive

How This CMO Turned “Vanity Metrics” Into Real ROI

Charlie Treadwell - CMO

The Strategy for Turning Complex Products Into Marketing Wins

Jen Scholten - Head of Marketing and Communications

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