How Top Marketers Approach Their First 90 Days in a New Role
with Alisha Rappaport, Director, Podcast Content Strategy and Publicity of Fitch Group, Inc.
Audio Only
Episode Description
Land a new marketing role? Here’s the real playbook top leaders use in their crucial first 90 days: master the listening tour, spot hidden gaps, and turn chaos into strategy that earns trust (and results).
Listen & Learn
- How to turn listening and smart strategy into quick wins (and long-term growth!).
- The importance of starting with a listening tour when entering a new marketing role.
- Her strategies for filtering valuable insights (“signal”) from irrelevant information (“noise”) during the due diligence phase.
- The value of including support and administrative staff in stakeholder conversations.
- How to initiate change without aligning colleagues when faced with outdated or inefficient processes.
- Where to focus for early wins (without derailing strategy).
- How to audit and prioritize existing initiatives.
Guest Bio
Alisha Rappaport, of the Fitch Group, is a strategic, results-oriented marketing leader specializing in global lead generation and account-based marketing (ABM) to drive commercial growth and expand brand awareness across the industry. She founded the boutique marketing firm ASR Creative Group before joining S&P Global, where she spent six years helping establish the Sustainable1 function and leading global marketing for flagship data and research platforms showcasing S&P Global Ratings’ insights. Her work included developing GenAI and digital innovation marketing tools to create an enterprise playbook, building AI sales agents, and launching a metaverse experience to showcase the firm’s suite of solutions. Alisha led global teams, managed budgets and senior stakeholders, and uses KPI-driven insights to optimize ROI across campaigns and thought leadership initiatives, including the launch of the Masters of Risk podcast.
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