The B2B Shortlist Is Forming Earlier. Will Your Brand Make the Cut?
with Victoria Albert, Chief Marketing Officer at INFUSE
Audio Only
Episode Description
The B2B shortlist is forming earlier than most marketers realize. Buyers are using AI, peers, independent research, and past experiences to evaluate vendors before they ever raise their hand, which means your brand may be in or out of consideration before sales sees a signal.
Lori Jones talks with Victoria Albert, CMO of Infuse, about how marketers can influence this invisible buying window. They explore why brand gets you considered but credibility and proof help you win, how AI is creating a sea of sameness, and why original content, AEO/GEO visibility, and answers to real buyer questions are becoming essential to B2B marketing strategy.
Listen & Learn
You’ll hear:
• Why B2B shortlists are taking shape before marketers see traditional intent signals
• What Victoria’s Day 0 to Day 1 framework reveals about the invisible buyer journey
• Why brand can earn consideration, but proof and credibility help close the gap to a decision
• How AI is creating a sea of sameness in B2B marketing
• Why targeting one internal champion isn’t enough when buying groups include multiple stakeholders
• Where marketers are falling short on AI-powered personalization
• Why AEO and GEO need to become part of the modern B2B marketing strategy
• A practical way to test whether AI platforms can find, understand, and cite your brand
Guest Bio
Victoria Albert is the Chief Marketing Officer at INFUSE, where she leads high-performing teams to drive growth through go-to-market (GTM) innovation and discoverability-to-revenue discipline. She pairs a sharp eye for strategy with a bias for action, bringing clarity, conviction, and consistency to competitive markets. Her cross-functional expertise and vertical depth, paired with a pragmatic approach to marketing, have consistently delivered growth across competitive markets.
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