AI Made Everyone a Content Creator. That’s the Problem.
with Cam Summerson, Director of Brand Strategy at Esper
Audio Only
Episode Description
AI has made it easier than ever to create more content, but more content does not automatically mean better marketing. For marketers trying to stand out in a sea of AI-generated sameness, original thinking, a recognizable human voice, and a clear point of view matter more than ever.
Lori Jones talks with Cam Summerson about what happens when marketers let AI do too much of the thinking behind their content. They explore why quality should win over quantity, what genuine thought leadership looks like in the AI era, and how marketers can balance writing for people with optimizing content for AI search and discovery.
Listen & Learn
You’ll hear:
• Why AI-generated content often creates a sea of sameness
• How pressure to produce more can undermine content quality
• Why AI should support your thinking instead of creating your point of view
• What separates genuine thought leadership from AI-generated opinion
• How original research can strengthen brand authority and AI citations
• Why marketers should write for humans while organizing content for LLMs
• How AEO differs from traditional SEO and why there is no definitive playbook yet
• Why technical SEO, testing, and strong content fundamentals still matter in the AI era
Guest Bio
Cam is a former tech journalist turned fractional brand and content strategist, giving him a unique perspective that many traditional marketers miss. He specializes in brand messaging structured for AI visibility, high-impact content strategy, and helping brands uncover the story that makes people go, “Wait, what is this?” Over the last 15+ years, he’s built and re-built messaging, poked the bears that need poking, and translated complex tech into ideas people actually care about. If you’re an ambitious brand that needs an edge dialing your messaging, building content structured for AI, and telling stories that command attention instead of blending into the noise, Cam is your guy.
Share:
Crush Your Marketing Strategy with Just a Few Minutes a Week!
Receive a weekly marketing podcast episode, clips, resources, and more to help you master your marketing strategy.*
* By submitting this form, I agree to the Terms of Use and Privacy Policy, including the transfer of data to the United States. You’re free to unsubscribe at any time.