AI Is NOT Your Marketing Strategy: Here’s What Actually Works
with Jessica Kao, Director, B2B GTM Transformation Advisor Director, Adobe
Audio Only
Episode Description
What if AI is making your marketing messier, not smarter? This StrategyCast episode shows exactly how to cut through AI hype, keep strategy sharp, and harness next-gen tools without losing focus. Learn how to lead digital transformation without chaos!
Listen & Learn
- AI changes execution, not strategy.
- Why rushing into AI creates chaos.
- The secret to smarter tech stacks.
- What marketers should focus on…today.
- Slow down to go fast.
- Prioritize outcomes over tools.
- Embrace change management.
Guest Bio
Jessica Kao is a B2B transformation thought leader with deep, hands-on experience leading large-scale digital and go-to-market transformation for enterprise brands. With roots in marketing operations, MarTech, and analytics, she has built and run real-world marketing engines—architecting platforms, operationalizing technology, and driving measurable pipeline impact.
Currently Director of B2B GTM Transformation at Adobe, she brings a rare dual perspective, having led transformation both as an Adobe customer and from inside the company. Today, she speaks extensively on AI and B2B transformation, helping senior marketing and GTM leaders cut through the hype to understand how AI is reshaping growth, execution, and customer engagement. Grounded in practitioner experience, she focuses on what actually works as organizations navigate an increasingly AI-driven future.
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