Why Moving Too Fast With AI Could Cost Your Brand Customer Trust
with Tara DeZao, Sr. Director of Product Marketing, AdTech and MarTech at Pega
Audio Only
Episode Description
Moving fast with AI can create efficiency, but without the right guardrails, it can also put customer trust, brand authenticity, and customer relationships at risk. Tara DeZao joins Lori on StrategyCast to explain why responsible AI governance may become one of the most important competitive advantages for marketers.
From AI-powered personalization and agents to customer service and generative content, Tara breaks down what happens when organizations prioritize speed without enough human oversight. She explains why governance should be a foundation for AI strategy, how cross-functional teams can reduce risk, and why AI works best as a collaborator rather than a replacement for human judgment.
Listen & Learn
You’ll hear:
• Why AI governance can help organizations move faster for longer instead of slowing innovation down
• How cross-functional governance boards can break down human and data silos
• Why customer lifetime value can reveal more about relationship health than short-term marketing metrics
• Where AI agents can improve marketing operations without replacing human creativity
• How unchecked generative AI can lead to brand drift, inauthentic content, and costly mistakes
• Why defined workflows, human oversight, and regular model checks matter as AI becomes more autonomous
• How internal AI education and clear policies can strengthen trust across an organization
• Why marketers planning for 2027 should balance emerging agentic search with traditional SEO
Guest Bio
Tara has cultivated a successful career in the marketing departments of both startups and Fortune 500 enterprise technology companies. She’s passionate about helping clients deliver better, more empathetic customer experiences powered by artificial intelligence. As a subject matter expert in the field of advertising and marketing, she’s an experienced thought leader across written, audio, and live mediums.
She holds a BA from the University of California at Berkeley and an MBA from the University of Massachusetts at Amherst.
Outside of marketing life, she enjoys exploring the Pacific Northwest with her wife and son and a good, strong cup of coffee.
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