Trust Marketing: How to Turn Skeptical Buyers Into Loyal Customers
with Lori Jones, CEO & President of Avocet Communications
Audio Only
Episode Description
Skepticism is at an all-time high, so how do you win buyers over? Get actionable strategies to build unshakeable trust, prove your value, and transform cautious shoppers into lifelong fans.
Listen & Learn
- Why trust is no longer the default setting in the marketplace.
- Taking a “trust architecture” approach to marketing.
- The practical steps marketers can take to bridge these trust gaps across diverse audiences.
- Storytelling alone is no longer enough to build trust; it must include evidence.
- How repeated messaging without proof can actually increase skepticism in today’s marketplace.
- “Belief bubbles” and how audiences are now comparing worldviews, not just brands.
- How empowering employees, engineers, and customers as authentic spokespeople can benefit your brand.
Guest Bio
With more than 30 years of experience, Lori Jones, president and CEO of Avocet Communications, is a strategic marketing innovator who understands the intricacies of what motivates today’s customers. Throughout her career, she has represented Fortune 1000 and funded start-ups globally, nationally, and locally. Jones hosts StrategyCast (formerly the Integrate & Ignite Marketing Podcast), where she has interviewed hundreds of business and marketing leaders. Avocet deploys ROI-based strategic development for its clients to build brand awareness with customer-centric marketing, demand generation, and thought leadership through innovative advertising, media relations, content, and digital programs that accelerate business growth.
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