How to Transform Teams into Human + AI Powerhouses That Win
with Liza Adams, AI Advisor and GTM Strategist
Audio Only
Referenced Material
Liza's Most Forward Looking Article
Episode Description
What does it take to turn AI from a quick fix into a true business growth engine? In this episode, you’ll learn how teams move past the hype, reimagine workflows, and make human-AI collaboration drive strategy, innovation, and trust in fast-moving organizations!
Listen & Learn
- The difference between “AI as a teammate” versus a productivity tool.
- In 2025, many companies moved beyond AI experimentation. What were some specific factors or approaches that helped organizations shift from pilot mode to real adoption, according.
- What “People First, AI Forward” really mean in practice, and how intent shapes the outcomes of AI adoption in marketing.
- The importance of transparency and trust in successful AI adoption, and some of ways leaders and trailblazers can build trust among their teams when introducing new technology.
- As AI search and agent-driven research become more prevalent, tips for what should brands do to ensure their visibility, sentiment, and value proposition are accurately reflected by AI tools.
- Common misconceptions and barriers to AI adoption.
- Building Adoption and Trust in Teams
- The perils of underestimated trends for 2026.
- The undervalued role of marketers on corporate boards.
- Read Liza’s most recent article here.
Guest Bio
Liza Adams is an AI Advisor and GTM Strategist who helps go-to-market leaders build Human+AI organizations through applied AI workshops, hands-on training, and full org evolutions. Her people-first, AI-forward approach helps teams move beyond productivity to driving growth, reimagining work that wasn’t possible before. Teams she’s worked with have achieved 35% better campaign performance, 2-3X engagement increases, and 100% AI adoption. Recognized as one of the 50 CMOs to Watch, Most Inspirational Women of Web3 and AI, and an AI leader to follow at SaaStr and G2’s Reach, Liza is a sought-after speaker on AI adoption and the future of work. Learn more at www.growthpath.net or connect at linkedin.com/in/lizaadams.
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