How Ad Fraud Cost Uber Millions and What Marketers Can Learn
with Rich Kahn, CEO and Digital Marketing Veteran
Audio Only
Episode Description
Is ad fraud secretly draining your marketing budget? Get the real story behind the billions lost, how it warps your data, and the smart moves you need to protect your brand’s ROI and reputation. Don’t let fake clicks steal your thunder!
Listen & Learn
- How ad fraud in digital marketing compares to historical audience miscalculations in traditional media, like TV or print.
- Programmatic advertising sees up to 50% fraud rates. Why is this channel particularly vulnerable compared to others like search or social?
- CMOs often rely on bounce rates and analytics to assess campaign performance. Why these metrics might be insufficient when it comes to detecting sophisticated invalid traffic.
- Making “good decisions with bad data.
- The evolving nature of fraudsters and their tactics (including the use of AI) and the steps organizations should prioritize to stay ahead of threats.
- The scale and evolution of ad fraud.
- How ad fraud differs from traditional media inaccuracies.
- Ad fraud as a strategic leadership issue, not just a technical one.
Guest Bio
Rich Kahn is a CEO and digital marketing veteran, the co-founder and CEO of Anura, a proud father of four, and a serial entrepreneur since 1993. He started Anura, an ad fraud solution designed to improve campaign performance by accurately exposing bots, malware, and human fraud. His track record of success includes operating a business that made the Inc. 5000 list for five years in a row, achieving an Ernst & Young Entrepreneur of the Year award for technology, and operating one of the fastest-growing advertising and marketing companies in the U.S.
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