High Impact ABM Strategies for Marketers in the AI Era
with Lori Jones, CEO & President of Avocet Communications
Audio Only
Episode Description
In one of our most-read Home of the Brave articles, now transformed into a StrategyCast episode, host Lori Jones explores how high-impact ABM is evolving in the AI era. The show breaks down how today’s top marketers are scaling personalization across hundreds of accounts, aligning more deeply with RevOps, simplifying bloated tech stacks, and designing buyer journeys that prioritize authenticity and trust. If you’re planning your 2026 marketing strategy, this episode delivers the clarity, insight, and inspiration you need to make smarter, faster, more human-centered decisions.
Listen & Learn
- Discover why AI has completely shifted ABM from one-to-few to one-to-many, without sacrificing personalization or authenticity.
- Learn how RevOps functions as the strategic engine behind ABM that actually moves revenue, not just activity.
- Hear how today’s smartest CMOs are using leaner tech stacks to unlock speed, clarity, and measurable impact.
- Understand the move from traditional SEO to AEO (Answer Engine Optimization) and why AI-driven search is changing everything about visibility.
- Explore why trust has become the ultimate conversion metric—and how to maintain authenticity as you scale with AI.
- Get real-world insights from leaders like Nate Skinner, Tracy Hernandez, and Charlie Treadwell on practical ways to operationalize AI inside your ABM programs.
Guest Bio
Lori Jones is a seasoned marketing executive with a proven track record in strategic communications. Her expertise in redefining brand perception and positioning organizations for market dominance is grounded in a deep understanding of current consumer and business motivators. Lori’s leadership extends beyond her role; as a founding member of the Forbes Agency Council, she has steered her agency to significant accolades, including recognition as one of Colorado’s Top 100 Women-Owned Businesses, inclusion in The Denver Business Journal’s Top 25 Advertising Agencies, and consistent ranking on BizWest’s Mercury 100 list. In 2020, her contributions were further acknowledged with her induction into the Boulder County Business Hall of Fame.
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