Revolutionary Strategies Every Marketer Needs

with John Rood, Marketing Consultant

Audio Only

We’re joined by marketing executive John Rood, discussing challenges, differentiation, AI, and the shift to a consumer-first approach in marketing. You’ll walk away with valuable insights on storytelling and the importance of patience for sustained success.

Listen & Learn

  • Are Super Bowl ads worth it?
  • Reflections on how economic downturns make agencies stronger.
  • The need to do more with less in today’s marketing landscape.
  • The importance of arguing wisely for marketing investments.
  • The shift from old to new marketing expectations.
  • Putting an emphasis on innovation and bottom-line ROI.
  • The importance of human input in storytelling alongside technological advancements.
  • Mastering AI for marketing dominance.
  • Why Personalized Marketing reigns supreme.
  • How to captivate your audience with empathy marketing.

Guest Bio

John Rood is an enthusiastic marketing executive with extensive experience leading top media and entertainment brands. His superpowers include building consumer engagement, setting communication strategy, fostering collaborative teams, and driving measurable performance.

John has been marketing consultant since 2020, helping clients ranging from multinational corporations to agencies to tech start-ups to non-profits on their strategy and business development.

John was interim head of marketing for Subject.com, a start-up EdTech video learning platform for high schools. He has served as CMO for Impact Theory, a media studio and community dedicated to empowerment, and as an advisor to Binj, an AI-driven B2B entertainment content analysis platform and B2C what-to-watch app.

From 2015-2020, John was Senior Vice President, Marketing for Disney Channels at The Walt Disney Company. He was responsible for guiding the global strategy, engagement, and creative for three television brands. He led a department of 100 U.S. employees focused on Brand Strategy, Engagement (social and paid media), Creative, Production, and Partnerships. They partnered on the successful launch of the Disney+ app in 2019, working with the Disney Direct-To-Consumer team on kids and family marketing. John was a corporate innovator in Diversity and Inclusion, serving as executive advisor for The Bond, Disney’s groundbreaking corporatewide Black and African American employee resource group.

In 2014, John returned to The Walt Disney Company and the Disney/ABC Television Group, as consultant to Disney Channels developing a comprehensive strategy and reorganization towards short-form content and social media.

From 2010-2014, John was the Executive Vice President of Sales, Marketing, and Business Development for DC Entertainment at Warner Bros. DCE works with several WB divisions to unleash its superhero publishing properties (including Batman, Superman and Wonder Woman) across all media – film, television, consumer products, home entertainment, interactive games, etc. His team’s responsibilities also included publishing P&L, digital, publicity, merchandising, and franchise management.

From 2000-2010, John worked at Disney in the Disney/ABC Television Group, concluding as Senior Vice President, head of marketing for ABC Family. There he helped ABC Family’s repositioning towards millennial viewers, becoming the #1 TV channel with F12-34. He also worked on multidivisional projects such as Disney Channel’s on-air synergy support for studio priorities and ABC News’ re-launch of Good Morning America and World News Tonight, and on multinational projects such as Disney Channel’s global re-branding.

From 1993-2000, John worked at Warner Bros. in their Consumer Products division, negotiating promotional licensing deals with national advertisers using WB properties.

John has also worked in advertising for Leo Burnett Chicago on the McDonald’s sports marketing and Miller Brewing and Diageo spirits accounts, and in promotions for Equity Marketing on the Burger King account.

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