The Future Ready Brand: Strategies for Success
with Mitch Duckler, Author
Audio Only
Episode Description
Brands with purpose are brands that win. Transform your approach to brand positioning and corporate purpose with insightful tips on making technology work for you—not against you. This episode delves into creating authentic, purpose-driven strategies, leveraging AI for hyper-personalization, and avoiding common pitfalls. Elevate your brand to future-ready status and connect meaningfully with your audience.
Listen & Learn
- The relationship between brand positioning and corporate purpose.
- The conflict between brand purpose and technology.
- Genuine and true purpose in brand definition.
- Concept of a future-ready brand.
- Role of AI and extended reality in branding.
- Technology vs. human interaction.
Guest Bio
Mitch Duckler is a TEDx speaker, brand consultant, bestselling author, and founder and managing partner of FullSurge. As a brand consultant, Mitch has worked alongside numerous Fortune 500 companies and world-class brands, including ExxonMobil, Deloitte, BlueCross & BlueShield, Caterpillar, Abbott, and Hyatt Hotels. He also has over three decades of experience in brand management and consulting at Unilever, The Coca-Cola Company, and Prophet. As an expert on brand and marketing strategy, Mitch has spoken at dozens of high-profile events across five continents and has been featured on outlets and podcasts, including Branding Magazine, Marketing Tech News, Entrepreneur, If You Market, and Brands On Brands. Mitch is endorsed by UPS EVP and CMO Kevin Warren, McDonald’s CMO Tariq Hassan, and IBM Chief Communications Officer and SVP Jonathan Adashek. Mitch’s new book, The Future-Ready Brand: How the World’s Most Influential CMOs are Navigating Societal Forces and Emerging Technologies (ForbesBooks; May 14, 2024), weaves insights from the world’s most influential CMOs into a new best practices workflow for navigating the future of branding.
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