How to Turn Micro-Influencers Into Growth Machines
with Zachary Burgeson, Chief Marketing Officer
Audio Only
Episode Description
Shake up your influencer strategy by harnessing the power of micro advocates! In this episode, learn how to drive authentic brand momentum, choose advocates who truly connect, measure ROI, and blend paid with organic buzz for lasting impact.
Listen & Learn
- Defining “Second Advocates,” and how do they differ from traditional influencers.
- The danger of engagement overreach in influencer and advocacy marketing.
- How brands can identify and cultivate authentic micro-influencers within their own customer base.
- The potential pitfalls of both celebrity endorsements and influencer partnerships.
- How CarBahn vets potential advocates for authenticity and product synergy.
- The importance of having a flexible budget to allow for influencer marketing experimentation.
- The Importance of honesty in influencer relationships.
Guest Bio
Zachary Burgeson, CMO of CarBahn, is a financially savvy marketer who knows how to code and build scalable marketing programs. He has 18 years of professional digital marketing experience working with CRM systems, HTML, CSS, SQL, Paid Media, and eCommerce Platforms.
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