Strategy Magic: How to Leverage AI for Peak Efficiency
with Lara Shackelford, CEO and founder of Fidere.ai
Audio Only
Navigate the fast-paced world of AI in marketing! Learn about striking the perfect balance between using data for personalization and maintaining customer trust. Gain insights into AI strategy development, operational integration, and overcoming industry challenges.
Listen & Learn
- Exploring AI and marketing integrity.
- Adopting AI leadership in business.
- Revolutionizing customer experience with AI.
- Establishment of an AI governance framework.
- Best practices for AI integration.
- Business readiness for AI.
- Mastering personalization without AI.
Guest Bio
Lara Shackelford is the CEO and founder of Fidere.ai, a consulting firm and community specializing in AI-fueled strategy for Marketing and Customer Experience. She played pivotal roles at Intel, Oracle, QLIK, Microsoft, and Marketo. With over two decades of experience in Data and AI, Lara has driven growth at startups like DataStax and Looker, achieving six exits. She is honored as a Top Voice in AI by LinkedIn, a Top 35 CMO by DataCaptive, a Top 100 CMO by DiversityFirst, and was recently honored with a Top 50 AI Award from Diversity FIRST. Lara is an active advisor and investor in the data and AI space and has served on the Gartner Technology Marketing Customer Advisory Board and Women @Intel – Sales & Marketing Board.
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