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A Proven, Profitable Strategy to Achieve Perfect Product-Market Fit

with Tim Hillison, Founder of Entry Point 1

Audio Only

Facing challenges with market fit? You’re not alone. Learn how to master each stage—problem market fit, product-market fit, and platform market fit. This episode teaches you how to define your Ideal Customer Profile, build customer-centric strategies, and ensure your product resonates. Understand the nuances of transitioning through these phases to achieve sustainable growth and market success.

Listen & Learn

  • Defining problem market fit, product market fit, and platform market fit.
  • Understanding product lifecycle evolution.
  • Practical strategies to align sales and marketing teams.
  • Leadership’s role in achieving market fit.
  • The transition phases from problem market fit to product market fit, and eventually to platform market fit, and the major challenges at each stage.
  • Effective account-based strategies that companies can employ as they transition from focusing solely on leads to optimizing for pipeline coverage.

Guest Bio

Tim Hillison, founder of Entry Point 1, builds customer-first go-to-market strategies, growth marketing programs, and high-performing teams. Recognized as a trusted partner to product, engineering, data science, sales, and customer success, Tim elevates marketing, accelerates revenues, and drives predictable NRR. He is a growth advisor who provides marketing strategy and execution for global emerging brands and publicly listed companies. He helps scale startups and transform scaleups. As a fractional CMO, Tim is an expert on product marketing, growth marketing, and revenue marketing strategy and execution for emerging global brands and publicly listed companies.

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