Don’t Let AI Kill Your Authenticity: Here’s What Brands Miss
with John Golden, Chief Marketing & Strategy Officer at Coevera
Audio Only
Episode Description
AI can help marketers move faster, but if it comes at the expense of authenticity and trust, it could do more harm than good.
In this episode of StrategyCast, Lori Jones sits down with John Golden, Chief Marketing and Strategy Officer at Coevera, to discuss why trust is becoming the most valuable competitive advantage in modern marketing. They explore how AI is changing the way brands communicate, why buyers are becoming more skeptical, and how marketers can use AI to increase efficiency without losing the human relationships that drive growth.
Listen & Learn
- Why treating AI as a cost-cutting tool is a mistake for marketers
- How buyer trust and brand credibility influence purchasing decisions
- Why transparency is becoming essential as AI becomes part of the customer experience
- Practical ways to use AI to improve efficiency while keeping authentic human oversight
- How marketers can create stronger relationships across complex B2B buying committees
- Why consistent messaging across every customer touchpoint builds long-term trust
- How authentic thought leadership stands out in an AI-generated content landscape
Guest Bio
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1,100 video interviews of thought leaders for Sales POP! online sales magazine and its podcast channels on YouTube, iTunes, Spotify, etc. He is the Chief Strategy & Marketing Officer (CMSO) at Coevera. In his spare time, John is an avid Martial Artist.
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