AI Is Changing Buyer Behavior: Here’s Why Community Matters More Than Ever
with Carter Hostelley, Founder and CEO of Leadtail
Audio Only
Episode Description
AI is changing how B2B buyers research, evaluate, and choose vendors. As automation and AI-generated content become more common, trust, community, and authentic human relationships are becoming the real competitive advantage.
In this episode of StrategyCast, Lori Jones sits down with Carter Hostelley, founder of Leadtail, to explore why community-driven marketing, advocacy, and credibility matter more than ever. They discuss how buyer behavior is evolving, why traditional demand generation is losing effectiveness, and how marketers can build brands that buyers actually trust in an AI-first world.
Listen & Learn
You’ll hear:
- Why community has become a stronger growth engine than simply producing more content
- How AI is changing buyer behavior and making trust a brand’s most valuable asset
- Why advocacy often outperforms traditional demand generation
- How LinkedIn is evolving into the new marketing automation platform for B2B
- Practical ways to build executive visibility, employee advocacy, and authentic relationships that create long-term business growth
Guest Bio
Carter Hostelley is the founder and CEO of Leadtail, a B2B social media agency that helps venture-backed startups and technology brands reach and engage target buyers. Carter has been on the forefront of developing social strategies and implementing programs including executive social, employee advocacy, influencer marketing, and social selling for almost 15 years. Carter is a former CMSWire top contributor and has written for and been quoted in numerous publications on the topic of B2B social media.
Fun fact: Carter is a former CFO who got tired of dealing with venture capitalists, investment bankers, and lawyers… and reinvented himself after noticing that marketers always seemed to be having fun. The rest is history.
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