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More Data Isn’t Making Marketing Smarter. Better Judgment Is.

Rachel Conforti - Senior Vice President of Marketing at iSpot

A Trusted Brand Can Still Be Forgettable. Here’s Why.

Lori Jones - CEO & President of Avocet Communications

The B2B Shortlist Is Forming Earlier. Will Your Brand Make the Cut?

Victoria Albert - Chief Marketing Officer at INFUSE

Why Better AI Doesn’t Automatically Lead to Better Marketing Decisions

Tiffany Mullin-Radosevich - VP of Growth Operations at aytm

The “Why Should I Choose You?” Test Every Marketing Team Should Try

John Ravaris - Founder of UVPsolutions

Why Moving Too Fast With AI Could Cost Your Brand Customer Trust

Tara DeZao - Sr. Director of Product Marketing, AdTech and MarTech at Pega

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