Strategic Marketing Insights Backed by Unilever and Sargento Success
with Nicole Pavlica, Noted CPG CMO
Audio Only
Episode Description
What happens when marketers step out of the ivory tower and take charge as true commercial leaders? This StrategyCast episode uncovers smart strategies for aligning teams, optimizing budgets, and powering brand growth—even with tight resources!
Listen & Learn
- Align your teams around one North Star
- Know your customer and channel P&L
- Prioritize what matters with essentialism
- The power of strategic alignment
- Cross-functional collaboration
- Strategic discipline
- Why P&L literacy matters for marketers
- How essentialism sharpens our focus and elevates our impact
Guest Bio
Nicole Pavlica, noted CPG CMO, is a seasoned executive marketing and business strategist with a proven track record of profitably building beloved consumer brands. She launched her career at Unilever Ice Cream, growing household names like Popsicle, Klondike, and Breyers, before leading Sargento’s snack cheese business from a #5 market share to #1. In Colorado, she’s helped propel mission-driven natural food brands—including Udi’s, Evol, Gardein, Glutino, Earth Balance, and Hope (a subsidiary of Savencia)—to greater consumer penetration and national relevance.
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