Aligning Engineers with Strategic Marketing: A Master Class
with Khushboo Goel, Marketing Expert
Audio Only
Episode Description
Embrace the synergy of minds and learn how to blend marketing magic with engineering excellence. Get valuable insights into bridging communication gaps and crafting strategies that resonate across departments. Tune in, align your team, and ascend to new heights of collaboration!
Listen & Learn
- Creating mutual understanding between engineers and product marketers.
- Identifying gaps in company OKRs.
- Integrating engineering and marketing objectives.
- Creating a company-wide focus on customer acquisition and revenue.
- The challenge of synchronizing engineering and marketing initiatives.
- Utilizing data, customer surveys, and local partnerships to enter new markets.
- Marketing’s role in aligning with engineering’s packages and strategies.
- The critical nature of communication between marketing and engineering.
Guest Bio
Khushboo Goel is a product enthusiast who’s spent over 15 years deep-diving into the tech world. Her journey has been anything but ordinary – she has coded, managed products, marketed, crafted compelling GTM strategies, and done everything in between to truly understand how great products are built. She honed her skills at giants like Intel, Meta, and Salesforce, driving projects that empowered developers and transformed the way these companies work.
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