Why Your Marketing Strategy Is Failing and How to Fix It
with Layne Cox, Union
Audio Only
Episode Description
In this episode, we reveal how to balance short-term wins with long-term goals, handle budget constraints, and build a winning marketing team. Plus, learn why instinct is crucial and how AI fits into your marketing toolkit.
Listen & Learn
- Adapting quickly in startups: Regularly evaluate past actions and pivot strategies based on what works to ensure agile growth in fast-paced environments.
- Why you need to invest in long-term marketing: Prioritize sustainable branding efforts over immediate returns, understanding that establishing a strong foundation is crucial.
- Leveraging team expertise: Build teams that evolve from versatile generalists to specialized experts, focusing on specific metrics to improve efficiency and innovation.
- Strategic budgeting: Align marketing strategies with realistic budget constraints. Focus spending on shorter, impactful campaigns to maximize limited resources.
- The importance of CEO support: Ensure top management believes in and supports marketing initiatives, as their backing is vital for achieving marketing success and securing necessary resources.
Guest Bio
Layne Cox is the Chief Marketing Officer of Union. Layne leads marketing and consumer product strategies that are redefining high-volume, on-premise hospitality experiences, aiming to create more personalized and rewarding experiences for all parties with modern technology and data. With nearly two decades of experience, Layne has been a driving force behind numerous category-disruptive brands, shaping their go-to-market strategies and market positioning. Her impressive track record includes growing and supporting not just one, but three marketplace tech unicorns – Grubhub, Ibotta and Slice. As you’ll hear, it seems Layne might well be on her way to her fourth with Union. Layne’s career not only includes evolving marketing leadership roles at some great brands, but she has also pioneered women leadership programs at her companies as well as held advisory and consulting positions at several early-stage tech companies aiding with their go to market strategies and early brand growth opportunities. Layne’s leadership is based on authenticity, transparency and taking risks that pay off.
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