How This Former Magazine Exec Is Changing Modern Marketing With Tech
with Jeannine Shao Collins, Chief Client Officer
Audio Only
Episode Description
What happens when entrepreneurial grit meets visionary leadership in a fast-changing tech world? This episode of StrategyCast is packed with real talk on fearless risk-taking, marketing mastery, and how curiosity can power up your career. Get inspired to lead and innovate boldly!
Listen & Learn
- Elevate Risk Tolerance: Women, particularly young ones with long career journeys ahead, are encouraged to raise their risk tolerance. Adopting a “why not me?” mentality can help in career advancement.
- Innovate and Experiment: Stay relevant in business by being an active learner and creating a space for experimentation within your company.
- Storytelling is Crucial: With diverse voices and platforms available, creating meaningful, engaging stories that resonate with the right audience can significantly enhance brand awareness and growth.
- Surround Yourself with Integrity: Who you have around you greatly influences success, both personally and professionally.
- Active Learning and Curiosity: Being a great listener, investigator, and problem solver can enhance both personal and professional growth.
Guest Bio
Jeannine Shao Collins is Chief Client Officer at Kargo, the leading next-generation, digital advertising platform that creates memorable experiences to capture users’ attention where they consume content. Prior to Kargo, Jeannine was the president of the SeeHer, the leading global coalition established by the Association of National Advertisers (ANA) to increase accurate portrayals of women and girls in marketing, advertising, and entertainment. Jeannine was the co-founder/CEO of Girl Starter, a reality television series featuring female founders that aired on TLC Discovery Networks. She also served as EVP/Chief Innovation Officer at Meredith Corporation. Recognized as an industry leader and trailblazer, Collins was named “Publishing Executive of the Year” by Adweek, a “Woman to Watch” by Advertising Age, and she was inducted to both the MINS’ Hall of Fame and the AAF’s Hall of Achievement.
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