Why Top Marketers Are Building Revenue-First Playbooks
with Mehak Chowdhary, Growth VP / Fractional CMO
Audio Only
Episode Description
What’s holding marketing teams back from driving real growth? In this StrategyCast episode, you’ll get practical steps to connect your efforts to revenue, earn a true seat at the table, and turn marketing into your company’s growth engine!
Listen & Learn
- Why marketing is in a “crisis of confidence.”
- Her theory about why marketing is often the first department to face budget cuts during crises like recessions or pandemics.
- Why we need to shift marketing from a “service function” to a “growth driver”
- Why it’s important to emphasize micro-optimizations and making small, continual improvements rather than sweeping changes.
- Effective strategies she has seen for breaking down the silos between marketing, sales, and product teams.
- The importance of having an “outcome-first mindset.”
Guest Bio
Mehak Chowdhary has 15+ years scaling high-growth, VC/PE-backed businesses across the USA, EU, and UK, turning ambitious companies into category leaders. She has driven multi-million-dollar GTM strategies, demand-gen, performance marketing, and thought leadership for companies including Formula 1’s licensed merchandise (ecommerce), Skytree (DAC, Climate tech), and Heliox (now a Siemens company).
Growth isn’t just a playbook for Mehak – it’s about finding what works when there’s no manual. Whether it’s scaling a $500M pipeline, increasing inbound leads by 150%, or thought leadership towards a BBC documentary and Forbes Article, she drives real-world impact for companies building for people and the planet. Originally a broadcast journalist, Mehak’s lived and worked across 7 countries – an experience that she calls a “masterclass in audience psychology and behaviour”.
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