Why Most B2B Marketing Strategies Fail – And How to Avoid It
with Laurier Mandin, Product Launch Guy
Audio Only
Episode Description
How do you make people exclaim, “I need that!” when they see your product? This StrategyCast episode is packed with insights on mastering buyer psychology and simplifying your strategy to captivate your audience’s dog brain. Get ready to ignite instant attraction and transform resistance into eagerness!
Listen & Learn
- An explanation of the connection between marketing and the triune brain: central brain, limbic system, neocortex.
- The speed of thought.
- 5 Instant Gratification Strategies for B2B Success.
- The psychological difference between B2B and consumer marketing.
- The concept of “need” in marketing and emotional triggers.
- Tips to reduce sales friction.
- Inauthentic marketing and consumer trust.
- Gaining fresh perspectives from outside agencies.
Guest Bio
Laurier Mandin, author of I Need That, is a product launch guy. He brings clients deep expertise in preparing innovative products for market. That includes comprehensive strategy, research and marketing execution. Laurier enjoys over three decades of working closely with leaders in product development for consumer and B2B products, including packaged goods, innovative food ingredients, satellite imaging, construction products, healthcare and scientific products, software and service products, delivering elite-level strategy, branding and digital solutions with a focus on conversions through data-driven campaigns, prospect experience (PX) and marketing automation.
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