Why 90% of Marketing Goals Fail (And How to Be the 10%)
with Diana Klochkova, CMO
Audio Only
Episode Description
Vague goals are sabotaging your marketing! In this episode, learn a proven formula for crafting objectives that truly move the needle, spot hidden costs in your strategy, and get real-world tips for balancing brand-building with performance.
Listen & Learn
- What makes a good marketing objective?
- The dangers of “vague objectives” in marketing.
- The importance of an outsider’s perspective and asking “dumb questions.”
- How siloed objectives can actually conflict with business goals.
- Pushing back on unrealistic metrics.
- The hidden costs of “big metrics” that don’t serve the business.
- The value of limiting objectives to primary, secondary, and tertiary.
- Why marketing needs course corrections.
Guest Bio
Diana Klochkova is Chief Marketing Officer at Privateer, an AI and geospatial analytics company turning satellite data into actionable insights for government and commercial customers. She’s also the founder of Zaya, a boutique consultancy serving start-ups, SMBs, and content creators to accelerate growth through focused, sustainable marketing strategies. Diana is known for her no-nonsense approach, knack for turning complex ideas into stories that resonate.
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