The Trust Gap That’s Costing Brands Customers
with Lori Jones, CEO & President of Avocet Communications
Audio Only
Episode Description
Is your brand’s promise falling flat? In this episode, we reveal how today’s buyers demand proof, not just words. Learn the secrets to closing the trust gap, building lasting credibility, and turning every touchpoint into a reason customers keep coming back!
Listen & Learn
- Modern marketing requires proof, not just promises.
- Trust now hinges on real, observable behaviors.
- Brand credibility depends on closing the “implementation gap.”
- Every employee is a brand representative through daily actions.
- Buyers conduct silent risk audits before committing.
- Consistent experiences create trust assets competitors can’t replicate.
- Trust is now an organization-wide responsibility, not just marketing’s.
- Brand alignment across all touchpoints drives durable trust.
Guest Bio
With more than 30 years of experience, Lori Jones, president and CEO of Avocet Communications, is a strategic marketing innovator who understands the intricacies of what motivates today’s customers. Throughout her career, she has represented Fortune 1000 and funded start-ups globally, nationally, and locally. Jones hosts StrategyCast (formerly the Integrate & Ignite Marketing Podcast), where she has interviewed hundreds of business and marketing leaders. Avocet deploys ROI-based strategic development for its clients to build brand awareness with customer-centric marketing, demand generation, and thought leadership through innovative advertising, media relations, content, and digital programs that accelerate business growth.
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