The Strategy for Turning Complex Products Into Marketing Wins
with Jen Scholten, Head of Marketing and Communications
Audio Only
Episode Description
Stop losing sales to confusion! Get the secret formula for turning complex products into business wins with clear, bold marketing. This episode is packed with real talk, mindset shifts, and strategies you can use TODAY.
Listen & Learn
- The importance of aligning marketing messaging with real business outcomes.
- How marketers can balance technical accuracy with clear, impactful messaging that resonates with decision-makers.
- How marketing professionals can better assert themselves as strategic business drivers rather than just support roles.
- The risks and rewards of prioritizing creative storytelling over rapid, analytics-focused campaigns.
- The need for marketing accountability and tracking, even if you’re a team of one.
- Reframing failure as a data point, not a defeat, and how to better communicate failed campaigns or missed KPIs internally to maintain trust and budget, while using those insights to improve future plans.
Guest Bio
Jen Scholten, head of marketing and communications for Portal Space Systems, is an established marketing and strategic partnerships expert and founder of a product-focused agency that has driven growth across music, television, fashion, tech, and pet for the past seven years. Recently named a Top Woman in Satellite by Via Satellite, she now applies her expertise to the space sector, partnering with clients from launch-vehicle manufacturers and data-infrastructure providers to trans-orbital spacecraft developers. Jen also leads the community group space6ix in Toronto and advises non-profits, Zenith Pathways, Launch Canada, and NASA’s Space Apps Challenge, all with the goal of broadening diverse participation and impact across the space ecosystem.
She blends rigorous product-first marketing methodologies with hands-on commercial expertise, crafting positioning, messaging, and go-to-market strategies that turn technical innovations into validated revenue streams. Her pragmatic approach ensures that startups and SMEs not only reach orbit but also secure the contracts, partnerships, and funding needed to thrive once there.
Share:
Crush Your Marketing Strategy with Just a Few Minutes a Week!
Receive a weekly marketing podcast episode, clips, resources, and more to help you master your marketing strategy.*
* By submitting this form, I agree to the Terms of Use and Privacy Policy, including the transfer of data to the United States. You’re free to unsubscribe at any time.