The Real Reason Your Marketing Isn’t Taken Seriously
with Stacey Danheiser, Co-founder and Chief Operating Officer Co-founder and Chief Operating Officer of Empressa AI
Audio Only
Episode Description
Feel like your marketing efforts aren’t getting noticed? This episode breaks down the strategy gaps that keep marketing teams out of the decision-making room and shows you how to build the influence and internal alignment needed to start driving real business results.
Listen & Learn
- The recurring issue of marketing being brought in too late during product development, and the practical consequences of this for both marketing teams and the larger business.
- The difference between consumer and B2B marketing and how the shift in urgency and resource allocation affects strategic decision-making in B2B organizations.
- Why certain CEOs and leadership teams continue to believe that “the product will sell itself” and how marketing teams can help shift this mindset.
- Marketing’s real value is representing the “voice of the customer” and ensuring relevance. How marketing teams can better advocate for this core function within their organizations.
- The dangers of “busyness” over true strategy in marketing, and some of the common symptoms of a team confusing activity for progress, and how they can shift toward more strategic work.
- The concept of “brand health” as a holistic way to measure marketing’s impact, and the metrics you can include in a comprehensive brand health assessment.
Guest Bio
Stacey Danheiser is a B2B growth strategist, Marketing Executive and COO of Empressa.ai, an AI-powered platform helping women build confident, future-ready careers and businesses. With 20+ years in Fortune 500 companies and advising 50+ organizations, she helps leaders simplify strategy, clarify customer value, and use AI to amplify human impact.
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