How Elite CMOs Use Reverse Engineering To Win Big in 2026
with Lisa Sharapata, VP AI & GTM Strategy at Metadata
Audio Only
Episode Description
Start planning like the world’s smartest marketers! This episode shows you how to reverse-engineer strategy for maximum impact, master situation analysis, and use AI-powered systems to scale your marketing without extra headcount.
Listen & Learn
- Reverse engineering is the new “strategic superpower.”
- What a robust situation analysis looks like and how you can implement more win/loss and retention insights into your strategy.
- How evolving tech trends, like answer engine optimization (AEO), change the way marketers think about SEO and content creation.
- Why it’s important to reassess your organization’s ideal customer profile (ICP) quarterly, rather than annually.
- How marketers can ensure that AI tools are used to create scalable, repeatable workflows instead of one-off, uncoordinated solutions.
- Why there is a widening gap between marketers who strategically scale with AI and those who don’t, and the steps companies can take now to land on the winning side of this trend.
- Course correcting when strategy Is overruled by tactics.
- Scaling smarter by leveraging AI and agentic systems.
Guest Bio
Lisa Sharapata is a B2B marketing leader with 20+ years of experience transforming marketing into a revenue engine. She is currently CMO and lead AI & GTM Strategy at Metadata.io, pioneering Agentic GTM strategies to help marketers drive scalable growth with AI. Previously served as CMO at Arbinger Institute and BoostUp.ai, and held executive marketing roles at Mindtickle, 6sense, and Aprimo. Recognized as a Pavilion CMO to Watch and Demand Gen Report B2B Innovator. Combine the art and science of marketing to create customer experiences that fuel lasting growth.
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