The Marketer’s Playbook for Leading Through Rapid Change
with Rachel Layton Smith, Brand Leader, Growth Expert
Audio Only
Episode Description
What does it take to thrive in nonstop marketing chaos? In this episode of StrategyCast, get real-world tactics for staying focused, outsmarting uncertainty, and building a high-performance mindset, so you lead teams and brands through any storm with confidence!
Listen & Learn
- Why marketing leaders are “storm chasers.”
- The importance of a “warrior mindset” in marketing leadership.
- Her five daily prompts for staying focused.
- How do you determine where to focus your team’s attention during chaotic times.
- Knowing the difference between “chasing squirrels” and pursuing genuine opportunities.
- Navigating youth and credibility in leadership.
- Embracing change as Inherent to marketing
Guest Bio
Rachel Smith serves as the vice president of Marketing for Sky Zone. Prior to Sky Zone, Rachel spent 15 years in various leadership roles in both the hospitality and retail creating strategies for growth in brand turnarounds and leading brand refreshes. Rachel has worked for brands of all sizes, both public and private, as well as company-owned and franchised. Her passions are leadership and team development, strategic goal setting, project execution, and building creative ‘out-of-the-box’ solutions. Outside of work, Rachel’s hobbies include traveling, taking her camper to Tennessee’s state parks, hosting dinner parties, reading and hanging out with her husband Mike, and rescue pittie, Bon Bon. Rachel’s favorite attraction at Sky Zone is the race slide.
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