From Scrappy to Scalable: The Bold New Blueprint for AI-Driven Marketing Teams
with Breanne Byrne, Head of Marketing and Customer Experience Head of Marketing and Customer Experience
Audio Only
Episode Description
What happens when a small, reactive marketing team becomes an AI-powered growth engine? This episode of StrategyCast breaks down the exact steps, mindset shifts, and game-changing systems that can turn your department into a true strategic powerhouse!
Listen & Learn
- The power of personalization to build customer loyalty.
- Building innovative teams.
- Building seamless system integration.
- Team engagement in decision making.
- How AI is transforming creative work.
- The power of 360 campaigns in customer engagement.
Guest Bio
Breanne Byrne is a globally experienced business and marketing executive with an MBA in Marketing & International Management, a certification in AI for Business Strategy, and over 15 years living and working abroad. She blends global perspective with entrepreneurial drive, having co-founded a successful women’s golf apparel brand and scaled it to national recognition. Known for her grit, growth mindset, and transformational leadership, Breanne has led large-scale brand reinventions, built data-driven marketing organizations, and delivered enterprise-wide impact through strategic execution. Currently serving as Head of Marketing & Customer Experience at Octapharma Plasma, Breanne is at the forefront of integrating AI and data-driven decision making into marketing and CX operations—driving measurable improvements in customer experience, growth and efficiency, and overall business outcomes. Breanne brings a rare combination of creativity, technical insight, and operational rigor to every challenge, always pushing the boundaries of what’s possible.
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