The 2026 Playbook for Turning Marketing Into a Revenue Engine

Charlie Treadwell, CMO of Elisity, brings 15 years of digital-first enterprise marketing experience brings 15 years of digital-first enterprise marketing experience from leadership positions at Cisco and Symantec. Charlie has extensive experience in building customer-centric go-to-market strategies focusing on targeted account marketing, demand generation, branding, digital experiences, and end-to-end customer journey design.

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Christine Royston is a trailblazing marketing leader and change-agent recognized for transforming global brands and fueling enterprise growth. As CMO of Wrike, she drives worldwide marketing strategy, advancing category leadership and customer innovation at scale. With 20+ years of experience, she has led high-impact teams at Salesforce, Dropbox, Imperva, Udemy, and Bitly—steering go-to-market engines through hypergrowth, IPOs, and global expansion.

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Jill Mueller is a strategic marketing leader with a passion for solving complex business challenges and driving growth. As Product Marketing Director at Propel Software, she leverages data-driven insights to develop impactful market strategies and enable sales success. With experience spanning B2B and consumer branding, Jill has led global teams, launched innovative product lines, and built high-performing go-to-market strategies. She thrives on turning ideas into action, collaborating cross-functionally to implement roadmaps that deliver measurable results. With a sharp analytical mindset and creative problem-solving skills, Jill is dedicated to helping businesses reach their full potential.

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Mehak Chowdhary has 15+ years scaling high-growth, VC/PE-backed businesses across the USA, EU, and UK, turning ambitious companies into category leaders. She has driven multi-million-dollar GTM strategies, demand-gen, performance marketing, and thought leadership for companies including Formula 1’s licensed merchandise (ecommerce), Skytree (DAC, Climate tech), and Heliox (now a Siemens company).

Growth isn’t just a playbook for Mehak – it’s about finding what works when there’s no manual. Whether it’s scaling a $500M pipeline, increasing inbound leads by 150%, or thought leadership towards a BBC documentary and Forbes Article, she drives real-world impact for companies building for people and the planet. Originally a broadcast journalist, Mehak’s lived and worked across 7 countries – an experience that she calls a “masterclass in audience psychology and behaviour”.

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Jocelyn Johnson is a seasoned marketing executive with over 20 years of experience in both private and nonprofit sectors. Jocelyn joined American Bar Association (ABA) in March 2024 as chief marketing officer (CMO). Previously, Jocelyn served as the CMO at Girl Scouts USA (GSUSA) for three years, playing a crucial role in telling a clear narrative to internal and external stakeholders to grow membership, revenue, fundraising, and engagement. She initiated the Phenom by Girl Scouts branding and implementation of the first profitable triennial convention.

Prior to joining GSUSA, Jocelyn worked in multiple roles with increasing responsibilities at General Electric (GE), where she eventually led marketing and communications efforts for GE Information Services, a global e-commerce industry pioneer. Her focus on data-centric marketing strategies led to branding, improving communications, customer relationship management, data warehousing, and sales programs that grew business-to-business, business-to-consumer, and business-to-business-to-consumer revenue from $50 million to $20 billion. 

Jocelyn attended Howard University and completed her bachelor’s degree in microcomputer systems at Potomac College. She also completed an MBA at Jack Welch Management Institute.

Jocelyn has served on the boards of My Sister’s Place, Lincoln Foundation, and Brooklawn Child & Family Services, and as Board Chair for the Urban League, Bethany Christian Services and DreamCare. She is currently on the Board of Directors for Robotics For All. Jocelyn has an adult child, Shadya, and lives with her partner, Kevin, in Louisville, Kentucky, where they own several passive entrepreneurial businesses.