Transforming Buyer Psychology: Strategies to Make Your Product Irresistible
with Lori Jones, CEO & President of Avocet Communications
Audio Only
Episode Description
This week, StrategyCast brings you a special reading of Lori Jones’ Home of the Brave article on buyer psychology. In just a few minutes, learn how emotional triggers, simplicity, and authenticity shape the moment your audience decides, “I need that.”
Perfect for year-end planning and a fresh perspective heading into 2025 Holiday downtime = the perfect moment to reset your messaging mindset and set up a stronger, clearer 2025.
Listen & Learn
- Why emotion beats logic in fast buying decisions.
- How simplicity increases engagement.
- The small friction points that quietly cost you customers.
- How authenticity builds trust faster than any ad.
Guest Bio
Lori Jones is a seasoned marketing executive with a proven track record in strategic communications. Her expertise in redefining brand perception and positioning organizations for market dominance is grounded in a deep understanding of current consumer and business motivators. Lori’s leadership extends beyond her role; as a founding member of the Forbes Agency Council, she has steered her agency to significant accolades, including recognition as one of Colorado’s Top 100 Women-Owned Businesses, inclusion in The Denver Business Journal’s Top 25 Advertising Agencies, and consistent ranking on BizWest’s Mercury 100 list. In 2020, her contributions were further acknowledged with her induction into the Boulder County Business Hall of Fame.
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