Strategies that Helped Scale Marketing for Brands Like Adobe, Traeger, and AudioEye
with Chad Sollis, Chief Marketing Officer
Audio Only
Episode Description
What fuels the marketing success behind powerhouse brands like Adobe and Traeger? In this episode of StrategyCast, Chad Sollis reveals the proven strategies he’s used to scale marketing campaigns for some of the world’s most iconic companies. Learn how to create campaigns that connect deeply, convert consistently, and deliver lasting impact.
Listen & Learn
- The importance of digital accessibility for online traffic and customer experience.
- A real-life example from Chad’s experience at Traeger, emphasizing customer interaction for product strategy development.
- The significance of digital accessibility in broadening market reach.
- Generative Engine Optimization (GEO is a critical piece of the SEO puzzle. As AI becomes a predominant resource for information, understanding how it interacts with your content is paramount.
- The role that observing customer behavior digitally plays in shaping effective marketing strategies
- How atomization, as explained by Chad, can enhance the reach and effectiveness of a marketing campaign.
- Performance pressure on marketers often leads to skipping essential steps in understanding the customer
Guest Bio
Chad Sollis is a seasoned marketing and product leader with over two decades of experience in driving business growth and innovation across various industries. As the Chief Marketing Officer at AudioEye, the leading digital accessibility platform helping businesses of all sizes build inclusive and compliant websites, Chad spearheads strategic initiatives in brand development, product marketing, growth, revenue operations, and customer engagement.
As a data-driven executive, Chad has demonstrated a remarkable ability to scale businesses, having contributed to the growth of companies from $30 million to $3 billion in annual revenue and helping 4 companies execute successful IPOs. With a diverse background that includes leadership roles at market-leading companies such as Adobe, Pluralsight, Vivint, and Traeger, he has generated a wealth of expertise in marketing, digital products, and technology spanning both B2B and B2C sectors.
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