Strategy Games: Linking Business Goals with Customer Value
with Andrew Dod, Award-Winning Marketer
Audio Only
Resource Mentioned During the Show
Qmarq's Marketing Scorecard Template
Click here to download Qmarq’s Marketing Scorecard Template
Episode Description
Transform your business from within! This episode reveals the secrets to breaking down complex strategies into actionable steps, all while linking them to key performance indicators. Learn how a customer-focused approach led to success stories like Hilton Hotels and Mecklenburg County. We’ll also share vital tips to foster collaboration between sales and marketing, ensuring your strategy becomes a daily practice ingrained in your company’s DNA.
Listen & Learn
- Marketing Strategy Map: How is marketing strategy essential to understanding the connection between financial goals, customer beliefs, processes, and enablers?
- Strategy Execution: With a 67% failure rate in strategy execution, what are some of the barriers and how can companies overcome them?
- The Balanced Scorecard Business Model: What role does the balanced scorecard play in the continuous performance improvement culture?
- Collaboration Between Sales and Marketing: Why is it essential for sales and marketing teams to collaborate to drive positive change in business development?
- Brutal Truth Meetings: What is the “brutal truth meeting” approach and how can it address organizational issues effectively?
- The Accountability Cascade: How it impacts your mission, your vision, and your values.
Guest Bio
Andrew Dod is an award-winning marketer, agency executive, critically acclaimed author and columnist, Andrew Dod has helped launch more than four dozen technology companies and hundreds of products and services over the past 30 years. Companies of all sizes rely on Andrew to help guide their strategies, shape their narratives, re-position their brands and steal share from better-known competitors. A crisp thinker who weaves compelling stories, Andrew is highly respected for his leadership, passion, intellect, foresight, and humor.
Currently, he serves as a fractional chief marketing officer for an array of tech companies. Most recently CMO of SharpSpring (acquired by Constant Contact), Andrew led a team of three dozen marketing professionals to dramatically increase leads and conversions within six months, achieving the highest sales ever. Prior to SharpSpring, he was CMO of Palladium, a 2,500-person international management consultancy where he helped combine five different entities into a single, unified brand.
As Managing Partner of TechCXO’s Marketing Practice, he provided expert counsel to a wide range of venture and PE-backed clients. He was a co-founder and Chief Marketing Officer of Whoop, a mobile applications and technology company in the pre-smartphone era. As co-founder of 34 North, an innovation and marketing consultancy, Andrew led engagements for an array of Fortune 500 clients. An astute storyteller for global PR firm, Ketchum, and his own 30-person boutique agency, Dod/Pritchard Communications, Andrew has represented dozens of emerging companies. As Director of Corporate Communications for Hayes, the data communications pioneer, Andrew led the company’s public relations initiatives globally.
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