How Top CMOs Use AI Marketing to Drive Real Business Impact
with Mark Abramowitz, Chief Marketing Officer
Audio Only
Episode Description
Struggling to prove the value of AI in your marketing? Get practical insights on building systems, measuring outcomes, and gaining C-suite buy-in.
Listen & Learn
- Learn how to tie AI projects directly to business outcomes.
- Discover a proven three-part formula for AI success.
- See why narrative alone isn’t enough—evidence and repeatability matter.
- Find out how marketing can build systems, not just run campaigns.
- Understand the importance of aligning sales, product, and marketing via AI.
- Hear strategies for measuring AI’s impact across the entire business.
- Explore why trust must be embedded at every brand touchpoint.
- Gain insight on shifting from feature selling to outcome-based conversations.
Guest Bio
Mark Abramowitz is Chief Marketing Officer at Dataiku, The Platform for AI Success. In his role, he oversees global brand and demand strategy, and is responsible for building awareness of Dataiku as the platform that unifies people, governance, and AI systems to deliver real results at scale.
Mark brings extensive experience scaling enterprise platform businesses. Prior to Dataiku, he
served as SVP of Product and Solutions Marketing at ServiceNow, leading product marketing as the company scaled from $6 billion to nearly $11 billion in revenue and spearheading the launch of Now Assist—the fastest-selling product in ServiceNow history. Before ServiceNow, Mark spent 15 years at Salesforce and 5 years as SVP of Product Marketing for Service Cloud.
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