How Top Brands Use AI Agents to Dominate Their Markets
with Boobesh Ramadurai, Vice President, LatentView Analytics
Audio Only
Episode Description
What does it take to move from AI hype to real marketing wins? In this episode, you’ll see how leading brands put AI agents to work for smarter strategy, faster results, and campaigns that build authentic trust.
Listen & Learn
- AI delivers results when fully integrated into marketing workflows.
- Real-time campaign optimization reduces feedback loops from months to days.
- AI empowers deeper personalization beyond just name changes in emails.
- Authentic brand strategy still requires human insight, not just AI tools.
- Measuring AI ROI starts with clear business problems, not technology.
- Marketers risk falling behind if AI is treated as a separate tool.
- Effective AI adoption enhances both operational efficiency and creative output.
- Brand trust depends on relevance, not whether content is AI-generated.
Guest Bio
Boobesh Ramadurai comes with two decades of extensive hands-on experience in analytics, digital marketing, and data visualization. He specializes in building high-performing customer-facing teams that drive revenue growth and ensure customer success.
At LatentView Analytics, Boobesh acts as a strategic consulting partner for chief marketing officers (CMOs), helping organizations accelerate their AI-driven marketing maturity. With expertise in building AI-first marketing data solutions for Fortune 500 clients across various industries, Boobesh focuses on developing internal capabilities in marketing analytics and LLM operations.
He manages a large global analytics team comprising high-performing talent in data engineering, data analytics, and data science. Boobesh has a proven track record in establishing multiple onsite and offshore teams by implementing industry-standard best practices and guidelines for effective collaboration. He is currently heading the Centre of Excellence for Marketing Analytics for LatentView Analytics.
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