How to Create Winning Marketing Strategies Without Chasing Trends
with Marcel Nahm, SVP, Chief Marketing Officer
Audio Only
Episode Description
What if your biggest marketing obstacle isn’t bad data, but the wrong diagnosis? In this episode of StrategyCast, learn how rigorous diagnostics fuel smarter strategies, why true differentiation matters, and how brand and performance marketing can win, together!
Listen & Learn
- The importance of diagnostics over simply following trends and how marketing teams can ensure they’re not just chasing the latest opportunity but realistically assessing their own capacity to capitalize on it.
- Common pitfalls marketers face when conducting diagnostics, and how can they avoid misinterpreting data or overlooking organizational limitations.
- Marcel’s three-step process: diagnostics, strategy, and tactics.
- Distinctiveness vs. differentiation.
- Diagnostics vs. strategy: uncovering issues and opportunities; mapping the landscape versus making choices about where and how to win.
- The danger in over-focusing on communications (especially social media) to the detriment of strategic analysis.
Guest Bio
Marcel Nahm is SVP, chief marketing officer at Goddard Systems, LLC, where he is responsible for leading the premium early childhood education brand and overseeing all marketing and lead generation efforts, as well as corporate communications. Prior, Marcel was senior vice president of marketing, restaurant brands for FOCUS Brands, where he directed the marketing activities for Moe’s Southwest Grill, McAllister’s Deli, Schlotzky’s and more. There, he also served as vice president and chief marketing officer for Auntie Anne’s and has held leadership roles for The Hershey Company and Mott’s. With over 25 years of global experience, Marcel has extensive expertise in franchising, omni-channel commerce, P&L management, brand equity stewardship, breakthrough communications, portfolio innovation, digital marketing and media. Marcel holds a bachelor’s degree in economics from the Universidade Federal do Rio de Janeiro and an MBA from the University of South Carolina.
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