How Disruptive Brands Use Strategy to Captivate and Grow
with Geoffrey Colon, Founder of Creative Strategies
Audio Only
Ever wonder how some brands become household names? Learn how to elevate your brand from product-led growth to industry leader status! This episode explains the art of powerful branding, the necessity of relatable messaging, and the impact of narrative economics to drive your market awareness.
Listen & Learn
- The transformative power of storytelling in business.
- Why brands must move beyond just being product-led to embrace a broader, more relatable narrative that resonates across all marketing channels.
- Why adapting to consumer language and creativity is not just a trend but a necessity for future growth.
- The critical role of understanding and implementing effective branding for product-led growth companies.
- How narrative economics drive market awareness and turn simple products into household names.
- The importance of creative leadership and its impact on digital marketing strategies.
- The Power of Narrative Economics
Guest Bio
Geoffrey Colon is a compelling voice at the intersection of marketing, tech, media and popular culture. He is founder of Creative Studies, a boutique agency that works with innovative brands in tech, travel and leisure, financial services and the arts. Colon was formerly Senior Director of Digital at Dell Technologies and Head of the Brand Studio at Microsoft. He has written for The Futurist, Advertising Age, and Fast Company, and been quoted in Forbes, Billboard Magazine, The Huffington Post, The Guardian and The Los Angeles Times. He has also appeared on Marketplace on NPR, NASDAQ Live, and Cheddar TV. Colon is the author of the 2016 book Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal (HarperCollins Leadership) where his hypothesis is we are moving into a world that will be dominated by creators/creative types with access to automated tools and intelligence who will have power equal to corporations because of the increased weight on the currency of ideas and imagination. Prior to joining Microsoft in 2013, Colon was VP of Strategy at Ogilvy & Mather in New York City working on IBM, UPS, and American Express.
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