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How AI Redefines Marketing Strategy: Winning in Marketing & Beyond

with Jessica Hreha, Jasper

Audio Only

AI is reshaping the marketing landscape—are you keeping up? Learn how to harness AI as a powerful tool, find out why leadership is crucial in its implementation, and get practical tips on spearheading AI initiatives in your company. From identifying use cases to collaborating across departments, this episode breaks down the steps to elevate your marketing game.

Listen & Learn

  • Demystifying AI leadership.
  • Anticipating GPT-5’s impact.
  • The 4-quadrant framework for prioritizing AI applications.
  • Strategic decision making and AI implementation.
  • Encouraging early AI adoption and continuous learning.
  • The role of AI in ideation and content creation.
  • The importance of marrying AI capabilities with human wisdom and experience.
  • The economic and operational benefits of AI Tools.

Guest Bio

Jessica Hreha’s 20-year career is marked by her drive to challenge status quo and get epic sh*t done. Recently assuming the role of head of marketing AI Strategy & Transformation at Jasper, Jessica engages directly with clients to collaborate on developing and expanding genAI initiatives. Her focus is on fostering AI literacy and responsible adoption within marketing teams by identifying, building, and scaling use cases and programs. Through community and client collaborations, Jessica empowers organizations to quickly upskill, realize value, and fully leverage the transformative power of genAI. In early 2023 as Head of Global Demand Content Strategy at VMware, Jessica had the privilege of founding VMware’s Marketing AI Council, a cross-functional team dedicated to educating and empowering marketers to use genAI tools responsibly and effectively, ultimately scaling responsible AI literacy and adoption to over 750 global marketers. Jessica is proof that anyone, at any level, within an organization can step up and spark widespread change and transformation within an organization. Her mission is to champion other marketers to take action in this new AI era–it’s a wide-open leadership opportunity for any career level to become an agent of action and change.

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