Defining Your Brand’s DNA

with Maria Trysla, Visionary Leader

Audio Only

Get ready to dive into the world of strategic branding in today’s episode of StrategyCast! My guest today is the amazing Maria Trysla, a visionary and tactical marketing leader with 30 years of experience in SaaS, technology, and telecommunications. Maria’s bringing the heat with insights on defining your brand’s DNA, the evolution of brand positioning, navigating market shifts, and creating a customer-focused business strategy. Join us for a lively, inspirational, and educational conversation that will elevate your marketing game!

Listen & Learn

  • Positioning is crucial to business success.
  • Your brand is more than just a logo.
  • Aligning the C-suite, engaging all players, and defining your DNA.
  • Tips to validate, analyze, and plan for market success.
  • The significance of insights gained from market feedback.
  • Marketing’s crucial role in facilitating discussions and decision-making on brand DNA.

Guest Bio

Maria Trysla is a results-driven leader fostering revenue growth and market expansion focused on advising SaaS, technology, and mobile telecommunications sectors. She brings a blend of intellectual curiosity and dynamic leadership, adept at navigating challenging environments to ensure top-line revenue and EIBDA growth.

A visionary and tactical leader, she stands out for blending strategic foresight with hands-on operational skills, driving growth and innovation in the ever-changing marketplace of software and technology. Excels in harmonizing various organizational functions – marketing, sales, customer experience, operations, product management product development, and general management – to craft and execute strategies that bolster market share, product uniqueness, and competitive edge.

Maria’s most recent industry experience includes leading two SaaS companies with PE investment to a 65% revenue growth over a three-year period. Current consulting clients include a combination of SaaS and mobile technology companies that require defining their unique value differentiation and how to most efficiently and most effectively drive revenue and subscriber growth.

Contact Maria at https://www.linkedin.com/in/mariatrysla/ to discuss the topic of how to identify your company’s positioning DNA, how to leverage AI for improved customer engagement, or any challenge that you’re facing in accelerating your company’s growth trajectory.

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