B2B GTM Panic: Why More Demand Gen Won’t Fix a Broken Brand Strategy
with Achim Klor, Go-To-Market Advisor, KLOR Consulting Inc.
Audio Only
Episode Description
Why are buyers more skeptical, and what can marketers do to win them back? This episode of StrategyCast shares actionable ways to build trust, prove real value, and use AI wisely, so your brand shines even in the toughest markets! Rethink your Go-To-Market playbook and grow with confidence!
Listen & Learn
- AI Writing: pitfalls and lessons
- Strategic frameworks drive creativity.
- How the shift in buyer trust and skepticism, especially with the rise of AI-generated content, changed the effectiveness of traditional go-to-market (GTM) strategies.
- Only 5% of the total addressable market is ready to buy at any given moment. How should this statistic influence where marketers put their time and budget?
- How AI in marketing becomes a productivity tool versus a source of risk and noise.
- Escalating skepticism toward marketing claims and the Crisis of Trust.
- The disconnect in marketing execution.
- Brand’s central role in GTM success.
Guest Bio
Achim Klor is a strategic marketer and creative thinker. He helps companies see and understand the people they are trying to help. Achim is all-in on customer experience, growth, and winning – and he’s not afraid to create a ruckus to get it done. He takes the time to find the right solutions, not the convenient ones. He is curious about how people make choices and loves to simplify the complex. His strengths encompass positioning, branding, customer research, demand generation, killer creative and presentations, content marketing, and project management.
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