20 Marketing Leaders Revealed the 6 Strategies That Will Define 2026
with Annika Björkholm, VP of Marketing
Audio Only
Episode Description
2026 is closer than you think. Are you ready for what’s next? Learn the 6 strategies top marketers say will separate leading brands from the rest. Get real-world tactics for perception, positioning, brand, demand generation, GTM alignment, and metrics that matter.
Listen & Learn
- The six focus areas making the biggest impact on marketing strategy in 2026.
- The Marketing Reputation Challenge and the need for marketers to “market themselves internally.
- The shift away from the linear marketing funnel to a “loop” model.
- Building standout brands in “boring” markets.
- The importance of using the language of CEOs and CFOs, focusing on pipeline and revenue instead of marketing jargon.
- Why having a contrarian point of view is key to memorable B2B positioning.
- How marketers can incorporate psychographic insights into their campaigns for better results.
- Why arguing that over-measurement can dilute the essence of a brand, and how leaders can strike a balance between data-driven decisions and protecting brand health.
- Go-to-market alignment is much bigger than just sales and marketing working together.
Guest Bio
Annika Björkholm is VP of Marketing at L2L and former CMO & Co-Founder of SwipeGuide (acquired by L2L in 2024). Named Marketing Leader to Watch in 2025, she’s spent a decade making “unsexy” B2B companies irresistible. Her take is that the best B2B marketing happens when you stop trying to impress and start trying to clarify. Complex products need simple stories. Technical buyers are still humans who want to feel confident, not confused. Annika’s approach is pragmatic and no-bullshit: nail your positioning, make it look premium, and obsess over the pipeline. Everything else is noise.
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