Why 75% of Your Leads Don’t Trust You (and How to Fix It)
with MJ Patent, CMO, Logically
Audio Only
Episode Description
Your pipeline isn’t broken; your buyers just don’t trust you. Learn how today’s AI chaos, attention metrics, and trust recession are derailing conversions and get a practical playbook to turn trust into your brand’s winning edge!
Listen & Learn
- Discover why declining trust is breaking marketing funnels.
- Learn how AI-generated noise worsens buyer skepticism.
- Uncover practical steps to build credibility in skeptical markets.
- Explore the “trust flywheel” framework for sustainable growth.
- Find out why attention metrics can mislead pipeline decisions.
- See how ethical marketing delivers a lasting competitive advantage.
- Hear actionable ways to align teams for trust-building.
- Get strategies for measuring trust beyond vanity metrics.
Guest Bio
MJ Patent serves as Chief Marketing Officer at Logically, a national managed IT and security solutions provider. Bringing more than 15 years of experience, she has led high-performing marketing teams across a wide range of IT channel organizations, from startups to global leaders such as Insight and Tech Data. MJ’s commitment to the channel extends beyond her corporate role. She is actively involved in leadership and advisory capacities with organizations including GTIA and MSP Well, where she contributes to advancing the managed services ecosystem and fostering industry collaboration.
Known for her expertise in developing comprehensive go-to-market strategies and driving sustainable business growth, MJ has been recognized on CRN’s Women of the Channel and NextGen Leaders lists. She is also a frequent contributor to the industry through speaking engagements, podcasts, and written thought leadership. MJ holds dual bachelor’s degrees in Biochemistry and Marketing from Loyola University Chicago, as well as an MBA with a focus on Business Analytics and Information Systems from the University of Maryland. Outside of work, she enjoys traveling, exploring new cuisines, and spending time with her husband and son.
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