From Followers to Zealots: How Micro Advocates Are Quietly Winning the Influence Game
with Lori Jones, CEO & President of Avocet Communications
Audio Only
Episode Description
This week on StrategyCast, we’re revisiting a listener favorite for the holiday season, a powerful look at how influence is truly built today. Based on one of our most-popular Home of the Brave articles, this episode explores why micro-advocates…your customers, superfans, and everyday believers…are quietly outpacing celebrity influencers. It’s a story of authenticity, trust, and the kind of advocacy money can’t buy. A timely reset as we head into a new year of smarter, more human marketing.
Listen & Learn
- Why the future of influence belongs to micro-advocates: real customers, niche creators, and passionate superfans who drive deeper trust than celebrity endorsements.
- How authenticity outperforms reach, and why brands must shift from follower count obsession to genuine, values-aligned storytelling.
- Insights from leaders like Zachary Burgeson, Regina DeMars, Geoffrey Colon, and Kriston Ohm on building advocate-powered ecosystems.
- Why the best advocacy programs start small, grow organically, and rely on long-term relationships, not one-off transactions.
- How collaborative storytelling transforms casual fans into vocal brand champions who fuel momentum long after a campaign ends.
- The mindset shift from “broadcaster” to “network architect,” creating influence that compounds through community.
Guest Bio
Lori Jones is a seasoned marketing executive with a proven track record in strategic communications. Her expertise in redefining brand perception and positioning organizations for market dominance is grounded in a deep understanding of current consumer and business motivators. Lori’s leadership extends beyond her role; as a founding member of the Forbes Agency Council, she has steered her agency to significant accolades, including recognition as one of Colorado’s Top 100 Women-Owned Businesses, inclusion in The Denver Business Journal’s Top 25 Advertising Agencies, and consistent ranking on BizWest’s Mercury 100 list. In 2020, her contributions were further acknowledged with her induction into the Boulder County Business Hall of Fame.
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