Bold Marketing Plays That GUARANTEE Pipeline Impact in 2026
with Allyson Havener, Chief Marketing Officer
Audio Only
Episode Description
Big bets shape big brands! In this episode, you’ll learn how to redesign marketing teams, power up customer advocacy, and use AI for smarter strategy. Plus, find out how to break silos, minimize churn, and prioritize what really drives business growth.
Listen & Learn
- The importance of making “big bets” in marketing.
- How the shift in buyer behavior, specifically the move toward more independent, research-driven purchasing, has changed the role of marketers and salespeople.
- The role that customer advocacy plays in your approach to marketing and growth.
- How aligning metrics and language across sales, marketing, and customer success can help drive cultural change within an organization.
- How the use of AI tools like 4×4 to identify churn risks can improve customer success.
- Ways AI-driven insights are changing traditional approaches to customer retention and growth.
- Replacing the “funnel” with a “flywheel” engagement model.
Guest Bio
Allyson Havener is the Chief Marketing Officer at TrustRadius, a buyer intelligence platform recently acquired by HG Insights. At TrustRadius, she leads go-to-market strategy and brand positioning, helping connect in-market buyers with technology providers through verified customer insights. With a deep background in adtech and martech, Allyson has built and scaled high-performing marketing teams that drive measurable revenue impact. She played a pivotal role at LiveRamp during its growth from startup to $300M acquisition and eventual IPO, before joining TrustRadius. Allyson brings a rare combination of data-driven execution and deep customer empathy to every initiative, making her a trusted leader in GTM strategy and demand generation.
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