Strategies to Optimize Your RevOps Teams
with Jeff Marcoux, Sphere Strategy
Audio Only
Episode Description
Transform ‘garbage’ leads into gold while meeting your revenue goals with precision. In this episode, you’ll learn how to seamlessly align your sales and marketing teams through a flawless Ideal Customer Profile and smart opportunity grading. Plus, we share tips on crafting personalized follow-up emails that will delight your prospects.
Listen & Learn
- The evolution of RevOps
- Optimizing RevOps teams
- Eliminating data bias in RevOps
- Leveraging AI to improve the sales process
- Effectively managing and evaluating performance
- The misalignment between Sales and Marketing
- Building meaningful relationships with Sales
- Fear of Messing up vs. Fear of Missing Out
- The future of sales interaction and data integration
Guest Bio
Jeff Marcoux, an accomplished marketing leader, CEO, CMO, and Fractional executive, excels in driving strategic initiatives that bridge the gap between marketing and sales, optimizing revenue growth and enhancing market penetration. As CEO & Founder of Sphere Strategy, Jeff’s expertise lies in leveraging data-driven insights and innovative digital marketing solutions to spearhead transformative growth and operational excellence in B2B environments.
Jeff is passionate about challenging the status quo, staying on the leading-edge, and creating solutions that fill the funnel, accelerate pipeline, and increase win-rates. He partners with CEOs and CMOs to overhaul and enhance their business strategy, go-to-market strategy, and turn their teams into intelligent growth engines that care about the full funnel. He also teaches advanced digital marketing and demand generation courses to students looking to set themselves apart in the industry. Jeff’s goal is to create and run the most sales-centric marketing team in the world.
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