Strategy Meets Technology: Thriving in the Age of AI
with Mike Kaput, Chief Content Officer at Marketing AI Institute
Audio Only
Episode Description
Will AI be your next marketing co-pilot or the captain? Discover how to blend AI’s analytical power with your creative spark for unbeatable strategies. Get the lowdown on AI’s role in branding and how to stay wisely human in an automated world. Plus, we’re dropping pro tips on the hottest AI tools to boost your game!
Listen & Learn
- A discussion on Sam Altman’s quote on AI replacing a large percentage of marketers’
- The necessity of human intellect in marketing elements like context and emotion.
- The importance of cultural DNA and human interaction in brand identity.
- The unpredictability of AI advancements, including the anticipation of GPT 5.
- AI’s limitations in replicating human traits such as empathy.
- The significance of human insights in strategy and crisis management.
- Tips on integrating AI tools into daily work routines.
- Changes AI may bring to traditional marketing tactics.
Guest Bio
Mike Kaput is a globally recognized marketing AI expert, speaker, and author. In his role as Chief Content Officer at Marketing AI Institute, Mike uses dozens of powerful AI tools daily to increase productivity and performance in the business across hundreds of use cases. And he has helped some of the world’s top companies do the same thing. The most immediate way Mike creates value is by helping teams build a competitive advantage with AI. He helps companies of every size in any industry to capture massive productivity and performance gains using practical AI knowledge, use cases, and tools. He also makes AI approachable and accessible for professionals at every level and in every function.
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