What the Best CMOs Know About Driving Real Business Value
with Nicole Portwood, Chief Marketing Officer
Audio Only
Episode Description
Marketing isn’t just a service; it’s your company’s power tool for growth! This episode of StrategyCast reveals how thinking like a true business leader, asking the smartest questions, and building trust across departments will set your brand apart and elevate your impact!
Listen & Learn
- How Marketers Can Earn a Seat at the Leadership Table:
- The Power of Information Flow in Organizations
- Unlocking Business Growth
- The Overlooked Link Between Employee and Consumer Motivation:
- Revitalizing Legacy Brands
- Why saying, “I don’t know,” is a strength.
Guest Bio
Nicole Portwood most recently served as Chief Marketing Officer at Salad and Go after serving on its Board of Directors. Before Salad and Go, Nicole was a driving force behind the launch of Jennifer Lopez’s bottled cocktail brand as the General Manager at House of Delola. Her leadership roles also include serving as the Chief Brand Officer at Live Nation Entertainment and Vice President of Marketing for PepsiCo’s Mountain Dew where her strategic initiatives led to a remarkable turnaround that resulted in five consecutive quarters of industry-surpassing growth.
Nicole also served as the Vice President and Chief Marketing Officer at Tito’s Handmade Vodka for nine years, for which she was recognized as AdAge’s Marketer of the Year for 2017. She was at the helm during the brand’s astronomical growth, demonstrating her exceptional ability to build and scale a brand towards success.
As a result of Nicole’s belief in the power of purpose-driven brands and career as an experienced brand builder, Nicole was recently honored by Reuters on the list of 2024 Trailblazing Women.
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