Unlock the Ultimate Strategy for Startup Success
with Michael Newman, Growth Marketer and GTM Advisor
Audio Only
Resources Mentioned During the Show
Annual Planning GTM Goals and Budget Template
Download the Annual Planning GTM Goals and Budget Template Here!
Episode Description
Supercharge your startup’s strategy! Learn how to effectively set performance targets, use AI tools for initial metrics, and align your team for ultimate market success. Plus, get insights on overcoming budget constraints and staying agile in a competitive landscape.
Listen & Learn
- The power of real-time collaboration.
- The importance of harmonizing business objectives.
- Tips for maximizing customer growth.
- How to establish baseline performance metrics.
- Why flexibility and iteration are non-negotiable.
- How to optimize your teams.
- Download Michael’s Annual Planning GTM Goals and Budget Template.
Guest Bio
Michael Newman has led B2B Marketing initiatives for over 12 years and he brings a passion for crafting and executing multi-channel GTM strategies that drive ARR growth. He has delivered sustainable growth across diverse settings, from venture-backed startups to large enterprises. His superpower is in discovering insights leading to innovative strategies that optimize results across integrated marketing, ABM, and digital marketing initiatives. He has relied on building strong partnerships across Marketing, Sales and Product teams while developing high-performing teams that increase their organizational impact.His most recent roles included VP of Demand Gen positions at ON24 and Tipalti, and prior to that he held multiple roles at SAP Ariba and Adobe. Michael is a veteran of the United States Air Force, earning his commission as an officer from the Air Force Academy in Colorado Springs; he subsequently earned a master’s degree in industrial and systems engineering from the Georgia Institute of Technology.
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